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TVS SUZUKI TO LAUNCH TWELVE NEW MODELS
TVS-Suzuki Ltd is planning to roll out 12
new models over the next 18 months.
 The company plans
to invest Rs100 crores each year for the next
three years, to devise new engine platforms and
introduce 12 new models.
The new models will cover all the three segments
- Motorcycle, Moped and Scooter. And the company's
marketing focus will be the rural segment, which
is expected to form 65% of the total market in
the next 5 years. Speaking to newspersons at the
'Auto Focus-2000,' Coimbatore, sponsored
by the Confederation of Indian Industry (CII),
R. Chandramouli, Vice-President (Business
Planning) maintained that the market in the rural
segment was poised to grow in a big way.
The company has decided to stop producing its
top-end power bikes Shogun and Shaolin because
of dropping sales and the high cost involved in
reworking the bikes in order to conform to the
latest emission norms. However they plan to continue
service support and are currently clearing inventory.
They will continue to sell the popular 2-stroke
bike Samurai which has been fitted with a catalytic
convertor to make it emission standard compliant.
In the current fiscal year (2000-2001) they are
planning to launch a Sports Moped, an upgraded
version of the Scooty, with hydraulic shock absorbers
and a new version of the recently launched Fiero.
The company is also planning to relaunch the 4-stroke
Spectra and is currently reworking its brand positioning.
Based on these new expectations, they have set
their vision to market one million vehicles in
the current fiscal year 2000-2001.
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After the success of
the Santro and the Accent, Hyundai - the
eighth largest car company in the world, plans
to ride higher, with a car that will redefine
the luxury segment. 
15-inch wheels. 
