Pune now has a new Ford Standard Service Station. The Station is run by Talera Ford. It was inaugurated by Randy Shockley, Vice President Sales and Marketing, Ford India Ltd. The station located in Wagholi, on the Pune-Nagar highway is spread over three acres. The station was set up at a cost of Rupees two crore.

The facility has been planned with the idea of operating three shifts, while the servicing equipment has been designed to cater to Ford’s introduction of newer models in the coming year. This center has a capacity to accommodate 41 cars at a time for general servicing and 25 cars at a time for denting and painting work.

The center has an air-conditioned engine room taking into consideration that engine/gearbox overhaul is the most time consuming and critical area in servicing. The engine room will provide the technician, with a peaceful environment to concentrate on his critical job.

The polyurethane floor of the station has been designed to prevent oil seepage, making maintenance easier. The fully computerized world-wide diagnostic system, diagnoses the problems of the car.

The Director of Talera  Ford, Mr. Pramod Talera said, "The Center has been specifically designed keeping in mind the service needs of the automobile industry."

Commenting on the Ford dealer network in the country, Shockley said, "The number of dealers are 22, while the number of sales and service centers are 61, but there are plans to increase it to 70 soon."

He attributed the fewer dealers compared to service stations, to the fact that with more dealers the profit margin is lesser. The dealers are so busy recovering their money that customer satisfaction suffers. "So, we at Ford prefer the fewer dealers, larger customer base and better services."

The service station can service cars of other makes also.

Address:
Talera Ford Service Station, C/o Poona Warehousing Pvt. Ltd.,
Gat No. 2236, Pune-Nagar Road Wagoli, Pune-412207.
Phone -6693137

Rahul Surkund