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Hero Honda, the market leader in motorcycles,
now
takes on two  heart
throbs of the nation, Hrithik Roshan and Saurav
Ganguly, as its brand ambassadors for the next
3 years. Strongly associated with sports and entertainment,
Hero Honda will soon promote its bikes with the
'Desh Ki Dhadkan.' The two stars will not only
endorse Hero Honda products both current and new,
but will also be present at various corporate
brand events and help promote the Hero Honda 'We
Care' campaign.
Hero Honda has been an avid supporter
of cricket and sports for years and now believes
that entertainment is the new e-generation mantra.
Hero Honda has just signed on as the official
sponsor of ICC World Cricket, up to the World
Cup 2003. Their long association  with
cricket began with the Hero Cup in 1993. In keeping
with the entertainment mantra, Hero Honda sponsored
film awards for Hindi films - the Hero Honda Stardust
Millennium Honours; for Bengali films 'The Hero
Honda BFJA awards;' and the the Hero Honda 20th
Cinema Express Awards for South Indian films.
The company has sold an impressive
4,79,630 motorcycles in the first half of the
current financial year as compared to the 3,88,326
in the corresponding period of the last financial
year. It has thus registered a growth of 42% against
the industrial growth of 31 per cent in the motocycle
segment.
"The Indian two wheeler market
is fast catching up with the international trend
and motocycles have taken a big lead over  scooters
and mopeds. Our focus on this segment, our technological
edge and a well designed supply chain have contributed
to the excellent results," says a confident Brijmohan
Lall, chairman & managing director, Hero Honda
Motors Ltd.
The company will invest more
than Rs 120 crores this year for capacity expansion
as well as technological advancement. They are
fully commited to achieving the one million mark
this year, with a sales turnover of over Rs 3000
crores. With Hrithik Roshan and Saurav Ganguly
endorsing their motorcycles, this does not seem
to be a pipe dream.
Photos by: Vinayak Prabhu
By: Anupama Vinayak
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