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e-brochure | Virtual City | 360° panorama | Photo Feature Friday, September 05, 2008
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Home > City Resources > Automotive > Jojn Deere Limited
 
 
 
Jojn Deere Limited

Tractor L&T - Jojn Deere Limited is a joint venture, with equal equity participation by Larsen & Turbo Limited and Deere & Company, USA - world leaders in agricultural farm equipment. The company is a 50:50 joint venture. L&T's association with Deere spans over four decades through a marketing tie-up for the Jojn Deere brand of tractors and combine harvesters in India. The LTJD tractors will be the 12th participant in the race for the top spot in the crowded Indian tractor market. An investment is being made by LTJD in this green field project for manufacturing 30,000 tractors per annum. The L&T-Jojn Deere factory located at Sanaswadi near Pune is one of the finest in the world. Manufacturing is carried out at three interlinked factories - Transmission, Engine and Vehicle. A phased manufacturing schedule covers tractors of 55hp, 47 hp and 37 hp. The plant has a provision for expansion of capacity to 60,000 units per annum.

The company has established a network of 40 dealers in the states of Maharashtra, Gujarat, Madhya Pradesh, Andhra Pradesh, Karnataka, Rajasthan, Haryana and Punjab. They are equipped with state-of-the-art customer care facilities including mobile service vans, field demonstration teams and IT-based management systems to provide pre and post sales services to customers at their doorsteps. The company has a network of area offices and sales depots across the country, to facilitate speedy response to customer needs.

The first model to be rolled out was the 55 HP 5310 range, and this will be followed by the 37 HP, 47 HP and the 70 HP tractors - all in green and yellow only. The company has achieved 65 per cent indigenisation of components and this figure is expected to go up to 90 per cent by the end of the first year. Most of the components have been sourced from in and around Maharashtra, where 150 suppliers are based. The company hopes to reach the 30,000 annual tractor production mark in five years' time. The engine factory has the country's first ever totally computerised engine test cells.

Address:
Off Pune Nagar Road, Sanaswadi,
Taluka Shirur, Distt. Pune - 412 208.
Phone: (02137) 52930
By Rahul Surkund
Pic Courtesy: L& T Limited

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