Do clothes make a statement?
Manoviraj Khosla, renowned designer from
Bangalore, says emphatically,"No doubt they do,
I always look at people from head to toe. Because
many people pay little attention to their shoes
and that shows their personality."
What kind of a statement does Manoviraj's
clothes make?
Manoviraj's collection is sporty and has a
predominance of red, white, blue and yellow. The
sportswear is quite casual and trendy.
His 'Manoviraj Khosla' brand has been in
the market for nine years and that seems to have
given him a lot of confidence.
 Manoviraj
says his education in the American College
of Fashion, London in 1989 was very helpful,
but more than that his experience has taught him
a lot. He says, "I used to make a lot of silly
stuff but now I am more of a practical designer.
I am definitely focusing on sportswear and
Indian clothes. I don't believe in any extra
fittings like embroidery on my designs and I want
the clothes to speak for themselves in terms of
silhouette and cut."
 Do
his clothes appeal only to the upper classes?
"Kingfisher has always been there as
my mass brand in the last five years. I have plans
to sell it in specific outlets, while the 'Manoviraj
Khosla' brand will be available at all places. And
I am not the pioneer in this idea of having different
upmarket and lowmarket images. Donna Karan from
New York has been selling her cheaper DKNY range
in various outlets and also has the exclusive ones
in the top league."
And top league is where Manoviraj Khosla aspires
to be.
Text and Photos: Levin Lawrence
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