BPL Mobile, the market leader in mobile telephony in Gujarat and Maharashtra, has announced the launch of Club Mobile, a service for its post-paid customers. The service will offer its customers a variety of add on services.

BPL Mobile's Chief Executive Officer Vinay Aggarwal said that all post-paid customers of BPL mobile would automatically become a member of Club Mobile. Membership of Club Mobile would entitle the customer to a host of other services. These services would include Internet Based Services such as mobile commerce, bill on e-mail and mihearmail.

Apart from Club Mobile, BPL mobile also announced the launch of a new category of Club membership called 'Platinum Club', and two other sub segments called Gold and Silver Club.

The Platinum Club Members would be offered a dedicated toll-free number for assistance, a 24-hour relationship manager and concessions in prices and tariffs at various consumer outlets.

Initially the members would be eligible for concessions at 125 retail outlets including ready-made garment shops, a few Department stores and the Taj group of Hotels. The number of retail outlets would be increased substantially in the future.

Membership to the Platinum Club would be by invitation only but Mr. Aggarwal refused to divulge the parameters on which a member would be eligible for invitation to the Platinum segment.

Mr. Aggarwal, when asked why the company was announcing the launch of a product, for only the post-paid customers and not all its customers explained, "The company wanted to reward its loyal customers. You must not forget the fact that BPL Mobile has been the leader not only in numbers but has also been the first to introduce new services in the market."

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Text: Rahul Surkund
Photographs: Hari Krishna