Multimedia, the technology that is enabling integration of various media elements like audio, video, print, graphics, along with the features of interactivity, has produced a wide range of career opportunities for the youth of today, particularly in the design and creativity based professions.

Multimedia is the generic term for technology that combines multiple types of communication media like text, colors, words, illustrations, graphics, sound, voice, animation, video and images and provides for interactivity within these media. It is the latest revolution to sweep the world of information technology. And over the past few years, Multimedia has evolved to become the ideal career choice for creative artists who harbor ambitions in careers like advertising, film making, computer animation, computer graphics, television, print and publishing and other such exciting areas. This rapid evolution of multimedia as a popular career choice brought to the fore the need to create trained Multimedia professionals.

In recognition of this need, Aptech has created ARENA - a network of centres that offer training in the latest Multimedia technology using state-of-the-art hardware and software. Aptech has been providing quality computer education programs of international standards and is India's first institution to be awarded the coveted international quality certification, ISO 9001.

When asked about placements of his students, Mr Ajay Sahni, the Centre Manager of Arena's Kondwa Centre said, "We are fortunate as we are the only Computer Education centre in the country to offer a Multi media course. We have a regular placement cell, which interacts with the corporates on a regular basis and most of our candidates have got jobs with leading firms in Pune."

By Rahul Surkund