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Kirloskar Electric Company Ltd (KEC)--Denki Gensets

 

Kirloskar Electric Company Ltd (KEC) is the market leader in IndiaDenki Gensets in electric motors, alternators and a host of other electrical engineering equipment.  KEC has been manufacturing generators for over four decades now and has an installed base of generators whose total capacity adds up to 50,000 MW. These generators have been sold to various end users in the country, which include the who's who of the Indian industry. 

KEC has launched its own brand of compact gensets, which will be sold under the brand name, Denki. These 'DENKI GENSETS', will be in the range of 2.5 KVA to 15 KVA. The applications of these gensets include providing power to commercial complexes, office complexes, and cinema houses in urban areas and for agricultural use to run agricultural pumps, and provide lighting in rural areas.

KEC have joined hands with Gadre Industries, Kolhapur, who are reputed manufacturers of engines for all applications over two decades, and have even exported them to a number of countries including Egypt, Saudi Arabia, South Eastern Countries, to name some.

The new series of  DENKI GENSETS has the following features:

  • It is a compact Genset.
  • A Mono block set for the first time in India.
  • Electric Start (Push-Button) in the lower ranges also.
  • Better value for money.
  • Light Weight and hence easy mobility.

Vijay R KirloskarVijay R Kirloskar, the Chirman of the company said at the launch of the Gensets, "We are planning to target a market share of 20% in the initial years, going unto 30% by the third year of operation. The market has reacted very positively to the news of the product being launched and we have already started receiving several enquiries for the same. We plan to initially launch the DENKI Genset in Western India, followed by the Eastern part of India".

This would be an additional product line for KEC, as they would continue to supply bare generators to all the original equipment assemblers.

The Gensets are now available at all dealer outlets.

Text: Rahul Surkund

Photo Courtesy: Kirloskar Electric Company

 
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