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Ray-Ban, the brand that has defined eyewear
across the globe since 1937 made its most distinct
statement till date for the Indian market.
 In
a special preview, more than 160 models of Ray-Ban,
falling under five categories, were showcased,
offering the Indian Consumer the widest choice
ever and an opportunity to seek his/her own identity
in the legendary brand. In addition, a brand new
range of premium sunglasses were also revealed
which will be introduced shortly in the market.
Prominent among these was the Titanium Collection,
the featherweight premium range being introduced
for the first time in the country.
 The
preview comes as the first for the brand after
being taken over by the Luxottica Group,
the Italy based world leader in Eyewear.
Speaking at the occasion,
Marco Pirani, Regional Manager, Luxottica Group,
said, "Ray-Ban, world-over, is synonymous
with quality eyewear and Luxottica is committed
to providing the Indian consumer with the same
Ray-Ban that is available to a consumer in Milan
or New York."
Giovanni Colazzo,
Director, Bausch & Lomb (India), said,
"As a part of our plan, we are completely
upgrading the production facilities for the brand
in India with the objective of matching the quality
standards for which Luxottica is recognized across
the globe."
Commenting on the
impact of the acquisition of the brand by the
Luxottica Group, Harsh Chopra, Managing Director,
Bausch & Lomb (India), said, "
We have leveraged on Luxottica's strengths in
Design, Manufacturing, Marketing and Distribution
to bring a world class quality and range to India."
 The
Ray-Ban 2001 marketing campaign celebrates the
genuine individuality of the Ray-Ban consumer
and the authenticity of Ray-Ban - the first Sunglass
brand. According to Pirani, "The individuality
associated with Ray-Ban communicates the 'American'
nature of the brand in the international markets.
The people all over the world who wear Ray-Ban
are cool, confident and believe in themselves.
They wear Ray-Ban because they want high quality
sunglasses with classic and timeless styling that
lets their true personalities come through."
The unveiling of the
collection is indicative of Luxottica's plan for
the brand in India, under which, the entire manufacturing
facility for the sunglasses is being upgraded
to Luxottica's International standards and the
Ray-Ban range revamped to bring in a variety that
has never been available before. The group has
gone further to ensure that the collection is
refreshed every 6 months to keep abreast of the
international trends and bring in the latest models
into the country.
Italy based Luxottica Group S.P.A (1999 Global
sales of US $ 2 Billion) is a world leader in
the design, manufacture, marketing and distribution
of high quality eyeglass frames in the mid and
premium priced categories. Luxottica also owns
and operates the LensCrafters chain of optical
retail stores in North America. With its 861 Super
Optical Stores, Lens Crafters is now the
largest optical retail chain in the world. With
the acquisition of the Eyewear Division of Bausch
& Lomb Incorporated the company has become
the leader in the Sunglasses market and strengthened
its house brand portfolio by adding the world's
most prestigious sun glass brands: Ray-Ban, Revo,
Arnette and Killer Loop.Text Courtesy: Perfect
PR
Text Courtesy: Perfect PR
Photos : Prasad Hiranwar
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