Ranjana Gupta's exquisite outfits have been around for the past 17 years, and now with son Shishir helping her out, designs from RGEE's can only get more exotic.

"I started with exporting rice, large consumer durables and have finally ended up as a Fashion Designer, " says Shishir who is also the Vice President of the company. This 28-year-old entrepreneur returned to Pune a year ago after completing a seven year stint at a garment design and manufacturing export house in Delhi. Shishir has also completed a short course at NIFT.
He says, "It is very interesting working with garments as compared to consumer durables and rice exports . Everyday there is something new to work on, like different fabrics, designs, cuts and styles. It is also a very challenging job as one has to cater to a variety of tastes."

Ranjana Gupta's attires are available at boutiques like Benzer, Paneri, Friendship and Shringar in Mumbai and are very popular with socialites in Pune, Mumbai and Delhi. There are plans to open an outlet in the city soon. They have, of late, started supplying their creations to all eight retail outlets of Shoppers' Stop. Shishir takes care of the marketing and designing while Ranjana makes sure that the final creation lives up to the high standards she has set for her products. They have a dedicated team of twelve, including tailors working for them.

RGEE's collection for this season feature 114 different colours and shades, and different kinds of hand and machine embroidery. Who decides the colours, fabrics and cuts? Enlightens Shishir, "An international agency known as 'The fashion forecasting agency' provides the information with regard to the designs. Four leading designers come together to forecast the colours, styles and fabrics, which are done three seasons in advance. Though we have reputed designers like Rohit Bal and Ritu Beri who have made a mark in the international fashion arena, we are not trendsetters; we are followers. The attitude will soon change as the designers as well as the models are becoming bolder."

Innovating on the standards set by fashion gurus, the Mother and Son team have, on display , an exquisite range of salwaar kameezes and kurtas in both traditional and western styles in a range of fabrics including georgettes, pure and synthetic, cotton silk and jute.

100% Crepe Silk, Hand Embroidery, Glass Bead Work, Swarovski Crystals on Halter blouse & Saree.	Hand Embroidered Salwar Kameez with Dupatta. Georgette Fabric.
100% Cotton Churidar Kurta, Hand Embroidered, Tusser Silk Jacket with Machine Embroidery