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 Tasty
Bite Eatables is a 13-year-old company headquartered
in Pune. The company has a state-of-the-art factory
at Bhandgaon near Pune where they manufacture
fully cooked, ready-to-eat entrees, curry sauces
and intermediaries. It has now launched, as its
newest offering, the much favoured Pav Bhaji.
The product, aptly called Mumbai Pav Bhaji,
is prepared using fresh vegetables from the company's
organic farm and an authentic blend of spices.
It will be available in retail outlets and supermarket
chains across the country. Like the other products
from the Tasty Bite range, the Pav Bhaji too,
is totally free of preservatives and artificial
colouring.
In addition to these benefits, the Pav Bhaji
from the company obviates the need for a consumer
to go to the 'rediwallas'. This means,
all one needs to do is to buy the pav, heat Mumbai
Pav Bhaji and almost instantaneously relish the
authentic flavour of your favourite dish in the
comforts of your homeroom, while watching TV or
even at work.
The launch of Mumbai Pav Bhaji also heralds
the arrival of the Tasty Bite product range in
two new product sizes the 285-gram pack (For Rs
40/-) and a family pack of 570 grams (For Rs 65/-).
Speaking at the launch, Mr Ravi Nikam, President
Tasty Bite, said "The launch of Mumbai
Pav Bhaji is in keeping with the companies efforts
to reach a greater cross section of the Indian
Population. Pav Bhaji is a dish relished by all
and we believe that it will fulfill the consumers
quest for high quality coupled with great taste."
The company personifies the convenience factor
through its products. All its products are ready
to eat. All that is required of the end user is
just to heat the product after it is picked from
the shelves. The current products of the company
include Agra Peas & Greens, Bengal Lentils,
Bombay Potatoes, Jaipur Vegetables, Jodhpur Lentils,
Kashmir Spinach, Madras Lentils and Simla Potatoes.
It plans to introduce more popular culinary delicacies
from South India. The Company's products are available
in all the leading stores of the city.
Text: Rahul Surkund
Photo Courtesy: Tasty Bite Eatables Ltd
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