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- A state of the art refrigerator launched
in Pune.
 Electrolux
India, a leading white goods major in
the country, has launched its new state
of the art refrigerator, Electra,
from the cooling specialist brand; Kelvinator.
The launch of the Electra, reiterates Electrolux
India's commitment to having a strong presence
in the Indian market with a wide range of
products, covering all key consumer segments.
Keeping its promise of introducing new products
frequently and consistently, the Electra
refrigerator is not only ergonomically designed
but also has tremendous aesthetic value
and appeal and comes with a host of unique
features. This stylishly designed refrigerator
boasts of a new table top with an integrated
electronic panel. The unique features on
the panel include Entertainment Music, Freezer
Temperature Indicator and External Thermostat
Control. The other electronic features include
Digital Clock with Alarm, Power on/off LED,
Compressor on/off LED and Door open/closed
LED with door open alarm.
The Electra also comes with new and transparent
internal accessories and the humidity control
system ensures that vegetables and fruits
remain fresh for a longer period of time.
A unique door exterior is aesthetically
designed to look modern and simple, it is
available in the widest range of colours.
No other refrigerator offers such a wide
range. Designed at the Electrolux Design
Centre at Stolkholm, the Electra's new
design is contemporary and stylish. Available
in two sizes - 175 ltrs and 220 ltrs. Electra
comes in two models; Luxury in a cool textured
white and premium in striking colours of
Indigo Blue, Cerise Red & Ocean Green.
The Premium 175ltr costs Rs. 12,390 while
the Premium 220 ltr costs Rs.13,640 and
the Luxury 220ltr costs Rs.13,990/-
Rahul Surkund
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