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With its sound technical know-how, they
manufacture TVs, VCRs, VCPs, VTDMs and audio
products
 Incorporated
in 1985 as Kalyani Telecommunications
and Electronics Pvt Ltd, the company
was converted into a public limited company
in the same year. The name was changed to
Kalyani Sharp India in 1986. Bharat
Forge Ltd (BFL), the flagship of the
Kalyani House of Industries, promoted
the company.
 In
1989, it entered into a joint venture with
Sharp Corporation, Japan - a leading manufacturer
of consumer electronic products - to manufacture
VCRs/VCPs/VTDMs. Sharp's VCR technical know-how
was transferred to the company.
The company manufactures consumer electronic
goods such as TVs, VCRs, VCPs and audio
products. The products were sold under the
Optonica brand name. Due to intense competition
from other brand names and the entry of
global brands like Sony, Panasonic, Akai,
Goldstar, etc, the performance of the
company was affected.
 After
Sharp Corporation, Japan, acquired the majority
stake in the company in 1995; the company
started selling the entire series of its
products under the Sharp brand name. Currently
under Japanese management, Sharp has a production
base in 26 countries with 33 plants, and
its products are used in 133 countries.
The acquisition by Sharp has helped Kalyani
Sharp's marketing efforts to build up its
market share. The company is expanding its
dealer network especially in the Northern
& Eastern Regions which helps them to
increase the market share of Colour Televisions
in those part in India.
The Company has launched unique scheme
like 7-years warranty for CTV etc. the company
has also introduced new CTV and VCR/VCP
model having better features, new Audio
models, under SHARP brand in the export
and domestic market.
 The
company continues to show an impressive
performance of VCRs exports mainly to USA
from its 100% Export Oriented Unit (EOU).
The company mainly exports to U.S.A. It
has received awards from Department of Electronic,
Govt. of India for excellence in area of
Consumer Electronics, & All India Electronic
and Computer Software Export Promotion Council
has selected for Excellence in Export under
panel "Consumer Electronics".
Address: Gat No 686/4
Koregaon Bhima Tal Sirur Pune - 412 216.
Phone: (02137) 54217
By Rahul Surkund
Photos Courtesy: Kalyani Sharp
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