This multi-unit company manufactures refrigerators, deep-freezers, compressors etc

Incorporated in 1960, Whirlpool of India - formerly Kelvinator of India was promoted by J R Desai and Associates. In a span of three decades, the company has grown into a multi-unit company manufacturing refrigerators, deep-freezers, compressors, electrical grade laminations, cash registers, thermostats, microwave ovens and mopeds.

In 1994-95, it tied up with the world-famous Whirlpool Corporation, USA, and acquired its present name. Currently, Whirlpool Corporation, US, and its subsidiaries hold 82.33% equity stake in the company.

To keep pace with the fiercely competitive market and to improve its market share, the company modernized and expanded its refrigerators (single-, two-, three-door configurations). The company has also set up a plant to manufacture dual-coated hermetic-grade enamelled copper wire in technical collaboration with MAG, Austria.

 In 1998, the company commissioned its state-of-the-art facility for the production of environment friendly non-chlorofluorocarbon (CFC) frost-free refrigerators at its unit at Ranjangaon, about 60 kms from Pune. It has also set up a Refrigeration Technology Centre in Ranjangaon. Whirlpool Financial India Ltd (WFIL), a 100 per cent subsidiary floated in early 1996, was merged with Whirlpool of India recently. Earlier, Whirlpool Washing Machines, a 51 per cent subsidiary, and Expo Machinery, a 100 per cent arm, merged with Whirlpool of India.

Whirpool has entered into a joint venture agreement with the United States-based Transamerica Distribution Finance (TDF). TDF will hold 72% in the joint venture company, Whirlpool Apple Consumer Credit Private Ltd.

Whirlpool has decided to set up a microwave oven facility at Ranjangaon near Pune.

Address: Crescent Heights, 477/15 c, Market Yard, Gultekdi, Pune - 411 037. Phone: 4267715.
URL: www.whirlpoolindia.com

 Compiled by: Rahul Surkund 

Text &  Pics Courtesy: Whirlpool of India