Motorol Speciality Oils Limited, a leading automotive lubricants company, has drawn up a plan to further strengthen its presence in the retail segment. Sensing the consumer’s preference to pick up lube oil as a grocery item, the company has introduced its premium grade lube oil 'INSTA 2T' in 40 ml handy sachet pack.

INSTA 2T is recommended for all new generation two-stroke motorcycles and scooters. It has been specially formulated to achieve quick start and low smoke, and meets the stringent requirements of JASO FC classification. 

According to indications trickling in from the market, the consumers have welcomed this product. Based on the tremendous response from the consumers, the company has set for itself an ambitious target of moving one crore sachet of INSTA 2T every month during the fiscal year, 2001-02. 

Motorol Speciality Oils Limited sees substantial potential in moving its products through departmental stores and other unconventional distribution channels and is actively working on a programme to improve consumer satisfaction and convenience to achieve the target. In the months ahead, the company would be launching a slew of products in pilfer-proof and customer friendly packaging. 

INSTA 2T is priced competitively at Rs 4.00 for a 40 ml sachet across the country.