|
 Motorol
Speciality Oils Limited, a leading automotive
lubricants company, has drawn up a plan
to further strengthen its presence in the
retail segment. Sensing the consumer’s
preference to pick up lube oil as a grocery
item, the company has introduced its premium
grade lube oil 'INSTA 2T' in 40 ml handy
sachet pack.
INSTA 2T is recommended for all new
generation two-stroke motorcycles and scooters.
It has been specially formulated to achieve
quick start and low smoke, and meets the
stringent requirements of JASO FC classification.
According to indications trickling in from
the market, the consumers have welcomed
this product. Based on the tremendous response
from the consumers, the company has set
for itself an ambitious target of moving
one crore sachet of INSTA 2T every
month during the fiscal year, 2001-02.
Motorol Speciality Oils Limited sees substantial
potential in moving its products through
departmental stores and other unconventional
distribution channels and is actively working
on a programme to improve consumer satisfaction
and convenience to achieve the target. In
the months ahead, the company would be launching
a slew of products in pilfer-proof and customer
friendly packaging.
INSTA 2T is priced competitively at Rs 4.00
for a 40 ml sachet across the country.
|
