 Four
Square Sports Gear, a part of the sports goods
division of Godfrey Philips India has unveiled
multimedia-based nation-wide interactive promotional
activities to hunt for the 'Team Four Square'
- a rafting team. Four Square would launch
six new adventure champs, all above 21 years of
age to 'Live their dream'. Team Four Square aims
to provide an opportunity to be one amongst six
adventure enthusiasts, who would finally be selected
and molded into India's new adventure champs by
international coaches.
The dream team would then be competing against eight
world-class international teams and three Indian
teams at the Four Square Challenge - 2001, the world's
greatest adventure raft race, to be held on upper
reaches of the Ganges at Rishikesh on March 20-24,
2001.
Announcing the Team Four Square promotional initiatives,
Suresh Khanna, CEO, Four Square Sports Gear,
said, "After having patronized White water
rafting in India since 1993, the Four Square Sports
Gear Division is now all set to make adventure rafting
closer to spirited enthusiasts by providing an opportunity
to six novices to compete at the world's greatest
raft adventure race. Making the event even bigger
are the several first-of-their-kind initiatives
to enable everyone enjoy its swirling action, by
bringing a simulated experience of the real thing,
right in their own city, enabling thousands to live
and feel adventure, the way they have never done
before. I invite you to ride the adventure wave."
The campaign will be launched in Delhi, Mumbai,
Pune, Hyderabad, Chandigarh, Ahmedabad, Nagpur,
Baroda, Jaipur, Amritsar and Indore. The last date
for entry is February 15, 2001.
Besides the interactive promotional campaign, Four
Square Sports Gear has also unveiled multi-media
advertising campaign, spanning electronic, print
and outdoor media, besides employing Zipfone as
well as the game counters.
The Four Square Challenge Zones at Pune are: Simply
Delicious, F.C. Road, Juke Box, Dhole Patil Road,
Toons, M.G. Road & Funtoons, Shivaji Nagar
The Sports Goods Division of Godfrey Phillips is
India's premier marketer of adventure gear and sports
equipment. Four Square is also an International
Cricket Council (ICC) recognised supplier of cricket
gear. Four Square sports goods are available at
select outlets in Delhi, Mumbai, Ahmedabad and Hyderabad.
Text: Rahul
Surkund
Courtesy: Perfect Relations
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