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Home > Discover Pune > City Lifestyle > The Maharashtra Store
 
   


The Maharashtra Store - Choc-a-block with goodies.

The Maharashtra Store - Choc-a-block with goodiesThey are back to waiting for their school bus at street corners. Bright school children in smart uniforms and smarter shoes, fancy bags and fancier water bottles make a pretty picture, no doubt, but it must have cost their parents a pretty packet too.

We checked out The Maharashtra Store, one of Pune's popular department stores to find out more.

'The Maharashtra Store: An exclusive department store' reads Kiran Mutha's business card. This custom notified shop has been around for 90 years and was originally called the 'Ambica Cheap Stores'. It was later renamed as 'The Maharashtra Cheap Stores' and more recently as 'The Maharashtra Store'. A huge section of the store has been demarcated to display items essential for school. The sheer variety of water bottles and tiffin boxes, pencil boxes, bags and stationery - imported and Indian, can leave children spellbound and parents bewildered. Mr. Mutha seriously believes in the adage that 'consumer is the king' and it is to his credit that he considers every single customer special. This is precisely the reason why he stocks an assortment of goods to suit different pockets. Asserts Mr.Mutha, "We wish to cater to every single customer who walks in to the shop. Kiran  Mutha  believes consumer is the kingConsumers should feel comfortable here and know that they will be able to find what they want within their budget." What about growing consumerism, isn't it bad? "Of course not," is his emphatic reply. "we have to move with the times," he asserts and continues,"I wish to provide my customers an opportunity to see what's available across the world." What about parents, does he find any change in their attitude to spending money especially where their kids are concerned?
"Quite simply it boils down to the income at one's disposal. Earlier, salaries were lower, choices limited and foreign goods virtually inaccessible to the common man, all that has changed today. What has remained unchanged is that children will continue to remain top priority for parents and there will always be a desire to provide them with the best," he points out.

How will I ever know which to pick?Coming to imported items, why this blind faith in them? Reasons Mr. Mutha, "Perhaps, consumers have bought imported items earlier and found them to be of better quality and more durable. Even the colours of some of the imported goods are so attractive that you cannot blame one for getting lured into opting for them. Finally and more importantly, consumers are increasingly attaching a premium on quality, even paying more if necessary."

Sounds sensible. One would hardly like the 'yellow rice' packed lovingly by Amma to take on the colour of the cheap plastic box as well, right?

We left relatively reassured that consumerism was not such a bad word after all.

Contact:
Mr Kiran Mutha,
The Maharashtra Store,
# 74, M.G.Road, Pune
Phone: 6343525



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